This week has seen a plethora of articles about why French women are sexier than British women. This seems to have been brought about by visit from the French Lingerie Federation who have been promoting gorgeous French lingerie brands including our favourite Simone Perele. A group of gorgeous dressed in lingerie and pearls were driven around Knightsbridge in beautiful vintage cars. Here’s a video from the Telegraph.
So because French women spend more on lingerie,17% opposed the 10% of British women they are meant to be sexier. But despite coming up second against the French we Brits are still spending more that our Italian and German counterparts. If the average British woman is so unsexy I very much doubt the French Government would have been promoting their lingerie here. There would have been a Gallic shrug of the shoulders and a sigh that we were past saving. The French know that part of the appeal of their lingerie is the allure of the myth of innate French sexiness. Simone Perele even uses the line So French as part of their marketing. And their gorgeous model looks like she has just stepped out of an exclusive Parisian atelier. So the French have Juliette Binoche, Catherine Deneuve, Carla Bruni while we have Kate Winslet, Helen Mirren and Samantha Cameron. I think the most likely conclusion is that the French are more aware of the sexiness and have more confidence in it but from the beautiful gorgeous sexy underwear we sell at Plums I think us ladies on the other side of the Channel don’t have too much to worry about and I am sure our gents would agree.