After two weeks off, LingerieChat is back! The topic of this week’s lingerie chat was designer v. luxury lingerie. This post is a summary of everything we chatted about:
Q1. How would you define designer lingerie?
@LingerieLayla said, “I think where the brand/designs are focused by a specific designer’s vision vs. a team/co.” and @HSNoir said agreed “Lingerie that is sold on the basis of its branding.”
@PlumsLingerie asked “Is it just something will a well known label i.e. Christian Dior?”
@LingerieLayla added answered, “Having worked at lingerie “divisions” of major labels, they are very “trend” and “brand” focused.”
@RosaLingerie said, “A lot of my customers seem to think it is like D&G or other really well known designer.”
@Misstreated_ca added, “Designer lingerie, well known brand, current styles, moderate to more expensive, quality varies.”
@LingerieLayla said, “”designer lingerie” brands tend to be innovative in the field of lingerie, design, color, etc- ie. they take risks” — @PlumsLingerie said she’d take up the notion of risks a little later…
@PlumsLingerie clarified, “So designer is based more on a solo vision? What about labels like D&G @RosaLingerie mentioned?”
@Rosa_Lingerie answered “it does depend on consumers’ perspective a ‘designer ‘ is seen as top end a label everyone wants to wear.” @Misstreated_ca agreed and @alicudby agreed.
@LingerieLayla offered, “I think the “name recognition” of a fashion house are “designer” to a consumer – as designer I don’t look at it that way” –@Plums Lingerie agreed and @HSNoir said, “I would categorise it the same as designer clothing- it’s often not the design but the symbol of the label that sells… That’s not to say they don’t have great design”
@LingerieLayla said, “having worked at these major companies licenses, I know how they water down their design for $$ & salability very calculated… I def think designer/professional industry perspective is always diff than a consumer one for sure.” HS Noir and @alicudby agreed with the sentiment.
@AmandaGist said, “I tend to categorize designer lingerie along the same curve as designer clothing…label, quality, price, etc.” — @LingerieLayla agreed.
@RosaLingerie brought the question back to the reality of retail, “I often have girls come in asking do I sell designer lingerie, I don’t think they even know what they want.”
Q2. How would you define luxury lingerie, it is the same as designer?
@alicudby began, “I think there’s a disconnect — consumer equate designer with luxury, but people in the industry know better.” @Misstreated_ca agreed
@Misstreated_ca offered, “Luxury for me is high end materials, delicate & good construction, quality! Sure, it’s nice to have D&G or Agent Prov… but small, little known designers often have the best luxury pieces! You just have to know where to look” @Alicudby and @LingerieLayla and @piperewan agreed.
Everyone seemed to agree that the real difference was in the consumers’ eyes.
@LingerieLayla said, “I think in general the definition for luxury goods is not as blurry: Quality, Price, Materials, Construction… in comparison to “designer” which has been used by PR & brands to justify higher costs, luxury still means/requires quality.” @alicudby summed it up,” so lux is lux but the definition of designer is mushy.”
@PlumsLingerie said, “If a piece is from a luxury brand, quality and fit are a given where they may not be from a designer collection (consumer def)”
@ LingerieLayla and @premierjourpj agreed that Luxury about is using the absolute best materials, best craftsmanship, best design. @DottiesDelights agreed that quality is key and added that everyone was trying to create a special experience, even if sometimes designer is just in PR strategy & lux is more direct.
Q3. Which designers take risks well?
@LingerieLayla answered, “I think the brit brands are doing great! lascivious, bordelle, fleur, NDC, Made by Niki”
@Misstreated_ca liked Agent Provocateur, Marlies Dekkers
@Premierjourpj said, “I really liked Jean Paul Gaul tiers collection for la perla. He isn’t really a lingerie designer, but always a risk taker!” @LingerieLayla agreed.
@DottiesDelights added, “Bordelle”
@PlumsLingerie said “I would go with Marlies Dekkers, innovative, fit, and an influencer. Neck straps feature in so many collections now” — @Misstreated_ca, @DottiesDelights and @LingerieLayla agreed. Then, @LingerieLayla also noted, “I think MD has become commercial in her own way, retooling/slightly changing her motif…I do agree that MD look and fit put her in both designer/luxe, and she influenced spurred current trends.” @LingerieLayla asked, “but isn’t that recognition factor exactly why its NO LONGER innovation?” and @alicudby asked, “Hmm is there a diff btwn signature style & innovation?”
@RosaLingerie added, “Love MD but I am struggling to convince my customers to give it go!”… @Plums Lingerie agreed that her market wasn’t ready for the designer. @MissTreated_Ca said, “I haven’t even found a store in AB that carries MD, I just go to the website and ogle!”
@LingerieLayla said, “INNOVATIVE – season after season EXCITES me, its always NEW and/or surprising- brands can start innovative & go commercial.” @PlumsLingerie added that innovation is difficult due to the pressure to make money. @LingerieLayla answered, “as a young designer I strive to innovate season after season, even if I take a hit financially for it … and not all of our stores responded well to that or my fabric choices AT FIRST, & still limited sales… That’s why I have more basic/commercial items and take risks with fashion/seasonal collections” @PlumsLingerie agreed this was savvy.
@Piperewan said, “I am not sure if I innovate as much as follow my nose. it is too hard to react to trend.”
@PlumsLingerie ended the question on a note of wishing, “As a boutique owner I want my customers to demand innovation and art but unfortunately…. “
Q4. What are your recommendations for luxury brands?
@MaqnifiqueBras said, “I have to agree with the Prima Donna brand, they have some very nice products.”
@RosaLingerie, “Aubade is always my favourite too.”
@Misstreated_Ca agreed with these and added “Empreinte.”
@PlumsLingerie said, “I am a huge fan of Prima Donna, Marie Jo and Lise Charmel for the luxury pieces.”
@LingerieLayla Said, “Carine Gilson comes to mind, she’s the cream of the crop.”… Many took a look at Carine’s everyone who looked up the brand seemed to agree with the sentiment.
Join us next week for Lingerie Chat. Our topic will be “Swimwear,” and remember that #lingeriechat is only as good as those who join us, so if you enjoyed it please tweet about it. I try to get as much in the summary as possible but if you think we have missed something, please let us know and we’ll be happy to make amends.
Next #lingeriechat is at 1pm EST/ 6pm GMT on April 10… If you have any questions you want asked t you can either add them to the comments under this post or message me @PlumsLingerie on Twitter.