To all ladies out there, whether you are teeny tiny or have ‘normous knockers one thing you all deserve is having a beautifully fitting bra that makes you look and feel as fabulous as you are! Unfortunately it is not as easy as it seems and we get so many ladies coming in to Plums Lingerie that have been fitted elsewhere and been sold a bra that is completely unsuitable. Not only is this finanically upsetting but more importantly, it gives so many the impression that they are a funny shape or there is something wrong with them. That just makes me feel cross.

I believe we all have to stop accepting this and I am proposing we start a Bravolution!  The first step is finding out the scale of the problem.  I ask you to kindly fill in this short survey to find out a bit more.  Please please forward it to every woman you know by email, by Twitter or on Facebook.  The more answers we get the better idea we will have of the situation.