Archive for the ‘Prima Donna Twist Lingerie’ Category
Mademoiselle from Prima Donna Twist is a ladylike range that ticks all the boxes. Cute, super-feminine, bold and more importantly, practical. The darling polka dot print combined with small bows and beads provide a playful element. Prima Donna have also cleverly designed this range to reflect the current Chanel style.
The Prima Donna Twist range has quick found a huge following. The combination of being available in the larger cup sizes, fresh modern prints and smooth lines mean it can be worn under almost anything.
This summer sees the pretty petal like print of the Prima Donna Twist Eclipse. Like al the Twist collections there is a pre-form T-shirt bra as well as a soft cup. The shorts in this collection are a little simple for my taste, I do like a bit of a frill or ruffle but I know they are so comfy and the fabric is always super soft.
So what do you think of the new Eclipse? Do you prefer the white or the red? To make you hear about all the new arrivals first you can sign up to our newsletter.
So I am lying in bed and hear the telephone ringing then the horror hits. That’s my taxi for the airport! After a rather hurried start I have made it to Gent in Belgium to visit the head office of Van de Velde who produce Marie Jo and Prima Donna lingerie. After a lovely dinner meeting some of my fellow lingerie loving boutique owners I gratefully hit the hay. Day 2 thankfully started at a gentler pace with a leisurely breakfast before getting on the coach to Schellebelle to see the head office. I never expected the head office to be right in the middle of a village. In fact there used to be 50 lingerie factories in this little village. I have no idea where they put them all.
There were presentations by Dirk and Phillipe, International Sales Director and Design Director. It was fascinating to hear all about the business and how it takes 18 months to get from initial idea to reach Plums Lingerie. I’ll save all the facts and figures for another posting but it is remarkable how much time, effort and love goes into these pieces.
Lunch was a very civilised affair with a lovely buffest and plenty of champers, I think if we had been in the UK is may have been some cheese sandwiches and a cup of tea.
The final part of the day was a tour of the factory and the distribution centre. Again I could go on about this for ages, from the inspection of every piece of fabric and lace by hand, to the hand cutting and double inspection process it’s no wonder it’s one of the top manufacturers of luxury lingerie in the world. In the UK it is easy to forget how huge this company is because we don’t see it in many places or advertised but on mainland Europe it is everywhere.
This trip really cemented my belief that our customers at Plums Lingerie are getting the best we can provide when they buy from us.