Welcome to this weeks summary of lingerie chat! The topic of this week’s lingerie chat was an open Q and A. Here is a summary of everything we chatted about:
@Jacqueline_Soak asked, “We are now warehousing in the UK. What would be a good strategy for introducing Soak to stockists?”
@Plums Lingerie said, “It’s tricky in a recession, your wash may be regarded as an added luxury rather than essential.”
@JanesVanity said, “We’ve carried Soak for years. Customers have become quite loyal to it; it’s a great fit for a lingerie shop!”
@franticafrances asked, “Do you think customers prefer ‘basic’ undies, or luxury feminine undies?… how do customers find out about different lingerie brands? Adverts? Internet? Celebs?”
While most of our participants would opt for luxury pieces, it was noted that basic were popular and have a place, and that customer are loyal to the brands they adore. It was also agreed that building loyalty, no matter the brand, was a must:
Welcome to this weeks summary of lingerie chat! The topic of this week’s lingerie chat was all about nightwear. This post is a summary of everything we chatted about:
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